International Trade Centre is looking for an International Consultant: Digital Promotion and Matchmaking Expert (Arabic-speaking)

Position title: International Consultant: Digital Promotion and Matchmaking Expert Delivery
Organization: International Trade Centre
Location: GENEVA
Level: CON - CON
Job Family: PGM
Application Deadline: 11 May 2026 at 03:59 UTC
Job Opening Number: 26-International Trade Centre-276569-Consultant
Apply via: UN Inspira Portal

Result of Service

Output 1 – 30 June 2026

• Benchmarking summary of international best practices in promoting freelance talent delivered
• First draft of the digital promotion strategy, including target audiences, key messaging, selected channels (LinkedIn, Instagram, Facebook), content plan, and proposed KPIs
• First draft of social media templates (LinkedIn, Instagram, Facebook) and freelancer profile template delivered

Output 2 – 31 July 2026

• Final version of the digital promotion strategy, incorporating feedback from the project team
• Finalized social media templates and freelancer profile template, aligned with international market standards
• Completed digital freelancer catalogue/portfolio showcasing participating freelancers
• Evidence of initial campaign rollout (e.g. sample posts published or scheduled across selected channels)

Output 3 – 30 August 2026

• Database of potential clients and companies (segmented by sector and geography) delivered
• Delivery of:
  • At least one online webinar on working with international clients
  • Online matchmaking sessions connecting freelancers with potential clients
  • Brief outreach and matchmaking report, including:
  • Number of clients engaged
  • Number of meetings/matchmaking sessions conducted
  • Leads and opportunities identified (and contracts where feasible)

Deliverables will be submitted monthly for validation prior to payment. All deliverables must:

• Be submitted in English (unless otherwise specified);
• Be approved by the ITC Programme Manager;
• Comply with agreed timelines and quality standards.

Work Location

home-based

Expected duration

01.06.26 - 31.08.26

Duties and Responsibilities

The International Trade Centre (ITC), in cooperation with the Business and Technology Incubator (BTI), a Palestine-based institution, is implementing the Inclusive Digital Resilience for Conflict-Impacted Palestinians project. The initiative aims to strengthen the economic resilience of Palestinians affected by ongoing conflict by connecting local talent with opportunities in the global digital economy.

The project specifically targets youth, women, persons with disabilities, and displaced individuals across Gaza, the West Bank, and neighbouring host locations. By equipping participants with market-relevant digital skills and facilitating their integration into international freelance markets, the project enables beneficiaries to generate income remotely and overcome physical and economic barriers to employment. In response to widespread economic disruption, restricted mobility, and the destruction of infrastructure, the project promotes digital trade and freelancing as viable pathways to sustainable livelihoods. It builds on a proven model developed through the long-standing partnership between ITC and the Government of Japan. Previous phases implemented in Gaza successfully trained more than 600 beneficiaries—over half of whom were women—and achieved an income-generation rate of approximately 70%, with participants collectively earning more than USD 260,000 in a single phase.

The project is anchored in a centralized Virtual Learning Space (VLS), which serves as an integrated digital ecosystem for training, mentoring, and market access. Through this platform, the project delivers three complementary intervention tracks.

The first track focuses on market-driven digital freelancing, offering training in high-demand fields such as UI/UX design, web development, graphic design, and digital marketing. Participants also receive targeted coaching on navigating international freelance platforms, building professional profiles, managing client relationships, and strengthening financial literacy. These efforts are complemented by structured mentoring to enhance participants’ competitiveness in the global gig economy.

The second track addresses resilience in education by providing instructional design training to educators and professionals. This enables participants to convert traditional curricula into online formats, helping ensure continuity of learning despite disruptions to formal education systems.

The third track focuses on tech entrepreneurship, supporting advanced participants in transforming digital skills into scalable business ventures. Through entrepreneurship training and business development support, the project aims to foster sustainable digital enterprises that contribute to job creation and longer-term economic recovery.

In addition to training and mentoring, the project promotes market linkages and international visibility for Palestinian digital talent. Targeted digital marketing campaigns highlight the capabilities of freelancers to global clients, while matchmaking and networking initiatives support qualified participants in securing contracts.

Across all components, the project places strong emphasis on inclusion and accessibility. The Virtual Learning Space incorporates accessibility features to support persons with disabilities and uses voluntary data collection to monitor engagement among displaced populations and other vulnerable groups.

About the sub-component on Digital Promotion and Matchmaking:

The purpose of the sub-component on Digital Promotion and Matchmaking includes promoting Palestinian talents through a digital marketing campaign and conducting targeted outreach to employers and platforms, with the aim of securing real job opportunities and business leads. The target audience is regional, international and Japan.

DESCRIPTION OF DUTIES/RESPONSIBILITIES

The International Consultant will work under the direct supervision of Associate Programme Officer, under the overall guidance and technical direction of the Chief, Sector and Enterprise Competitiveness (both based in Geneva, Switzerland) and in close coordination with ITC project team (both based at ITC HQ and in Palestine).

The International Consultant will be responsible for providing technical expertise to deliver the following areas of responsibilities:

Activity 1: Develop and implement a digital promotion strategy to position Palestinian freelancers in regional and international markets

• Conduct targeted benchmarking of international best practices in promoting freelance talent, including approaches used to position underrepresented or conflict-affected talent in global markets
• Develop a results-oriented digital promotion strategy aimed at positioning Palestinian freelancers as reliable, skilled, and competitive service providers, including:
  • A clear value proposition and messaging framework highlighting quality, professionalism, and service delivery
  • Targeting of regional, international, and Japanese clients
  • Use of specific digital channels, including LinkedIn, Facebook, and Instagram, with a defined content plan, posting schedule, and performance KPIs (e.g. reach, engagement, profile views, client inquiries)
• Identify and tailor the use of additional relevant channels, such as freelancing platforms and professional networks, to maximize outreach to potential clients
• Design and deliver standardized, market-ready promotional assets, including:
  • Social media templates for LinkedIn, Facebook, and Instagram, featuring freelancer profiles (skills, services, portfolio links, contact details)
  • A professional freelancer profile template to support consistency and quality across all promoted talents
  • A digital freelancer catalogue/portfolio presenting participants as market-ready professionals, with filtering by skill set and direct contact links
• Support freelancers in optimizing their professional online presence (e.g. LinkedIn and freelancing platforms) to ensure readiness for promotion and client engagement
• Ensure all content and messaging positions freelancers as service providers rather than beneficiaries, aligned with international market expectations
• Support the initial rollout of the campaign, including:
  • Publishing or guiding the publication of targeted promotional content across identified channels
  • Ensuring consistency in branding, tone, and professional positioning

The activity should contribute to enhancing the visibility, credibility, and market access of Palestinian freelancers, with a view to generating concrete client interest and business opportunities.

Activity 2: Organise matchmaking between potential clients and Palestinian freelancing talents

• Research, develop, and maintain a structured database of potential regional, international, and Japanese clients and companies, including relevant segmentation by sector and service needs
• Conduct targeted outreach to potential clients and platforms (e.g. companies, outsourcing firms, freelancing platforms), promoting Palestinian freelancers and upcoming matchmaking opportunities
• Support freelancers in preparing for client engagement, including guidance on pitching, communication, and presenting their services effectively
• Organise and deliver at 1 to 2 online webinar (1 hour each) covering practical guidance on working with international clients, including communication practices, expectations, pricing, and cultural considerations
• Organise and moderate online matchmaking sessions connecting freelancers with potential clients, ensuring:
  • Proper matching based on skills and client needs
  • Structured facilitation to support effective interaction and pitching
• Facilitate initial interactions between freelancers and clients, including introductions and follow-up communication where needed
• Conduct systematic follow-up and monitoring, including:
  • Tracking number of clients engaged and meetings held
  • Identifying leads generated and opportunities created
  • Supporting conversion into concrete job opportunities or contracts (where feasible)

Copyright Clause:

The consultant has to ensure that she has obtained the necessary permissions with regard to intellectual property rights required to perform her services under this consultancy contract and for the subsequent dissemination by ITC in any form. Documentary proof is to be submitted to ITC. Should any license fee be due for the use of copyrighted materials of third parties, the consultant shall request the prior written permission from ITC.

Qualifications/special skills

• Postgraduate degree (MA/MSc/MBA, PhD or other)
• Master’s degree in economics, business, marketing or related area.
• Extensive relevant experience may be accepted in lieu of the university degree.
• Minimum of 5 years of relevant working experience
• Experience in designing trade promotion campaigns is an asset.
• Experience working in the field of B2B/matchmaking is an asset
• Knowledge about Japanese freelancing platforms or employment solutions such as Workshift and Pasona Group is an asset

Required Skills:

• Highly motivated, very autonomous, passion for digital marketing, with exposure to international clients
• Organizational and communication skills
• Stakeholder engagement skills

Desirable skills:

• Network of potential clients
• Ability to work under minimum supervision with efficiency, competence and integrity and in harmony with people of different cultural and national backgrounds
• Ability to plan own work and use time efficiently, manage conflicting priorities and work under pressure of tight and conflicting deadlines
• Knowledge of the UN system and procedures or experience of EU-related projects would be an asset

Languages

• Fluent in English and Arabic

Additional Information

Not available.

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