Médecins Sans Frontières is looking for a Digital Acquisition Officer (French- or German-speaking)

Application deadline: 2026-10-11

Contract type: Full-time position 100% (40h/week), Open-ended contract

Working place: Geneva or Zurich

Ideal start date: 5th of January 2027

Gross annual salary (for 100%): from CHF 87’372.- to CHF 100’608.- (salary commensurate with equivalent experience and internal salary grid)

Inclusion et diversité chez MSF

Vos qualifications et votre expérience ne correspondent pas exactement à toutes les exigences du poste ? Chez MSF OCG, nous nous engageons en faveur d’une culture inclusive qui soutient et amplifie la diversité des voix de nos collaborateurs. Nous nous efforçons de créer des environnements de travail où des équipes composées de personnes aux origines, caractéristiques, perspectives, idées et expériences diverses travaillent ensemble pour faire avancerla mission sociale de MSF et obtenir de meilleurs résultats pour nos patients et les communautés avec lesquelles nous travaillons.

Nous comprenons que certaines personnes puissent hésiter à postuler si ellesne répondent pas à toutes les exigences du poste. Des études montrent que c'est particulièrement vrai pour les femmes. Si vous estimez que votre profil correspond à ce poste, nous vous invitons à postuler même si vous ne remplissezpastoutes les conditions requises. Nous encourageons les candidatures de personnes de tous genres, âges, orientations sexuelles, origines ethniques, milieux, religions, croyances, capacités et toutes autres caractéristiques de diversité. MSF ne tolère pas l'exploitation et les abus sexuels, ni aucune forme de discrimination ou de harcèlement, y compris le harcèlement sexuel. Tous les candidats sélectionnés feront l'objet d'une vérification de leurs références.

Contexte et mission

Médecins Sans Frontières est une organisation médicale et humanitaire internationale indépendante qui apporte des soins aux personnes dans le besoin, aux personnes touchées par des catastrophes naturelles ou d’origine humaine, ainsi qu’aux victimes de conflits armés, sans discrimination et sans distinction de race, de religion, de croyance ou d’affiliation politique (Charte de MSF). Le mouvement MSF s'articule autour de 5 centres opérationnels soutenus par 24 sections et bureaux à travers le monde. Le Centre opérationnel de MSF à Genève (MSF OCG) est l'un de ces centres.

The Digital Unit is one of the eight professional units within the Communications and Fundraising Department. Based across Geneva and Zurich, it brings together eight staff members. Its mission is to develop and retain audiences across digital channels in order to strengthen MSF’s communications and support donor acquisition. It is also responsible for the design, development, and administration of MSF’s digital ecosystem.

We are looking for a Digital Acquisition Officer. In this role, you manage operational activities with accuracy, judgment, and accountability. You ensure that processes run smoothly, data and documentation are reliable, and compliance standards are met. You also identify opportunities to streamline or improve day-to-day operations within your area of responsibility.

Job Purpose

Develop and implement MSF Switzerland’s digital acquisition strategy to generate new leads and acquire new donors through digital channels. Design and optimize acquisition offers, conversion journeys, and campaign performance to maximize fundraising results and support sustainable donor growth.

Tasks & Responsibilities

• Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
• Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
• Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
• Develop and implement email conversion campaigns and automated supporters’ journeys to nurture leads and increase donor acquisition.
• Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations), cost per acquisition and long term value.
• Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency…).
• Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience insights, campaign data and testing methodologies to continuously improve results.
• Collaborate closely with fundraising and communication teams to ensure alignment of acquisition activities with organizational objectives and supporter engagement strategies.

Education

Bachelor’s degree in Marketing, Digital Marketing, Digital Communication, Fundraising or related fiel, or equivalent professional experience.

Experience

• Experience managing digital acquisition or fundraising campaigns.
• Experience acquiring new donors and generating leads through digital channels.
• Experience developing and managing paid media strategies.
• Experience coordinating multiple digital projects and stakeholders simultaneously.
• Experience working with external agencies and service providers.

Languages

• Essential: Native proficiency in French or Swiss German; Fluent English, both written and spoken
• Desired: Both French and Swiss German is an asset

Skills/ Technical competencies

• Knowledge of major paid media platforms and products (Google Ads, Performance Max, Demand Gen, Meta Advantage+, LinkedIn Ads, etc.).
• Understanding of supporter engagement, audience segmentation and conversion journeys.
• Understanding of CRM and donor database principles.
• Knowledge of digital analytics, attribution models and campaign tracking.
• Knowledge of email marketing and marketing automation tools.
• Understanding of landing page optimization and conversion rate optimization (CRO).

Personal Abilities/Qualities

• Project management and prioritization.
• Analytical and data-driven decision making.
• Copywriting and content development for digital fundraising.
• Stakeholder management and collaboration.
• Planning, organization and attention to detail.
• Continuous improvement and test-and-learn mindset.

Terms of employment

Paid vacation: 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.

Pension plan: pension contribution covered 3/4 by MSF, 1/4 by staff member.

Relocation support: available for eligible candidates.

How to apply

Candidates are invited to submit their application exclusively through our recruitment platform, following these guidelines:

• CV (maximum 2 pages)
• Cover letter (maximum 1 page)

Documents must be submitted in either English or French.

Nous nous réservons le droit de clôturer cette offre d'emploi plus tôt si nous recevons un nombre suffisant de candidatures de qualité. Toutes les candidatures seront traitées de manière confidentielle. Seuls les candidats présélectionnés seront contactés. Veuillez noter que nous ne souhaitons pas faire appel aux services d'agences de recrutement ou de placement.

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